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Product overview, features, pricing, and FAQ.

Why ProposalKit exists and who it's for.

A live example of a ProposalKit proposal.

What's captured when a client signs and how the audit trail is built.

What you can do with ProposalKit.

Plans and what's included.

Common questions about the product.

How the deal shape decides which document you send. A three-question check for quote-shaped vs proposal-shaped deals.

What the category actually means once the editor-vs-link distinction is made. The features that earn the category name and the ones that are operations-bundle furniture.

Three studios, three shopping lists. How a two-person studio, a mid-size agency, and an enterprise sales team shop in different categories, and a one-proposal pilot to decide whether the category fits.

Two products under one name: a focused proposal tool versus a heavyweight RFP suite, and how to tell which one your scale actually needs.

What an AI proposal generator drafts well, what it cannot decide for you, and a work order that uses it without shipping its guesses.

When an accepted proposal is already the agreement of record, and the signals that say an engagement warrants a separate contract.

What a business proposal actually does and how to write each section (executive summary, scope, deliverables, pricing, terms, next step) so the reader can decide without re-reading.

Deciding length and section order. A four-to-twelve-page working range, and deal-shape-driven section orders for repeat-client vs first-time-bespoke work.

Promising an outcome you do not fully control: separate activities from outcomes, scope by channel, and split the agency fee from the ad spend.

Holding a fixed price against a scope nobody has drawn yet: the out-of-scope list, client dependencies with dates, and the change path.

Whether your deal needs an executive summary, the five-part structure when it does, and the test that tells you it is finished.

When a cover letter earns its place versus dead weight, the four paragraphs to write, and whether it goes in the email or the attachment.

A clean branded template beats a bespoke deck. Where design effort pays off, what to stop rebuilding, and why the delivery form is a design decision.

The pricing model is the third decision, not the first. What the client is buying, how confident you are you can deliver it, and how the pricing section reads on the page.

Price the client's alternative, not your hours. Fixed-fee defaults, value-based caveats, and three discovery questions for itemize vs lump-sum.

The metric set that turns tracking into a decision. Single-proposal triage vs cross-proposal aggregates, section dwell, viewer grouping, time to accept.

A calm cadence for proposal follow-up, three templates, and when to stop.

What a signed proposal actually is, why print-sign-scan is the weaker option, and what the signed PDF and audit appendix should contain.

What proposal conversion rate measures, why your quarterly number is mostly noise at small volume, and where the levers that move it live.

Most lost proposals are stalls, not rejections. Separate the three loss types, read the engagement signal, and respond to what happened.

Where Google Docs is genuinely strong, and what changes when proposals move to a branded client page.

Where Proposify's full platform fits, and where ProposalKit is the lighter pick: a focused editor, no sales-ops setup, and clean signed PDF export.

Where Better Proposals' all-in-one suite fits, and where ProposalKit is the lighter pick: a PDF that matches the page, nothing to assemble before you send, and a design system that owns the layout.

Where Qwilr's digital sales room fits, and where ProposalKit is the lighter pick: a PDF that matches the page, just the proposal without the sales room, and a design system that owns the layout.

Where PandaDoc's document workflow platform fits, and where ProposalKit is the lighter pick: just the proposal without the modules, an editor that stays fast, and a clean path from sent to signed.

Where Bonsai's all-in-one business suite fits, and where ProposalKit is the focused pick: just the proposal layer beside the stack you already run, an editor that stays out of the way, and a branded page with clean PDF export.

Where HoneyBook's all-in-one clientflow platform fits, and where ProposalKit is the focused pick: just the proposal beside the CRM and invoicing you already run, signing without a payment portal, and clean PDF export.

How we collect, use, and protect personal data.

Rules, billing terms, and legal conditions.

Trial period, renewals, and refund requests.